Our Work

The Bike Shed Moto Show is the biggest show of its kind, celebrating custom and bespoke motorcycles and attracting 18,000 visitors over three days. We were asked to create an exhibition stand that hinted towards a London apartment, with aspects of day and night, so Ducati could showcase their Scrambler range and provide the backdrop for a world reveal of their two concept bikes. The stand was also to include live custom painting on one of the Scramblers, from Tom Fuller of Image Design Custom.

MotoGirl Ltd wanted to create an informal, engaging and fun event to bring their dealers together and thank them for their continued support. A flat tracking experience was the preferred activity so we took care of everything, from contacting the guests and managing their experience throughout, to ensuring the group had a great day with a delicious hog roast lunch and fun prizes to commemorate their special achievements.

Following our success in delivering demo rides for Royal Enfield in 2023, we were invited back to take care of their 2024 City Tour; a series of demo rides at dealerships and motorcycle events across the UK and Ireland. We managed the online booking process and customer communication throughout, as well as designing the riding routes and providing highly experienced lead and tail riders, and a Welcome Host, to look after customers throughout their experience.

Woodcote Events was chosen to create, manage and deliver the Ducati Roadshow 2024, which was returning after a two year hiatus. The brief was to elevate previous roadshows by bringing a touch of Italian finesse and premium style to dealerships and motorcycle events across the UK. The solution was an expanding, mobile showroom 'pod' that not only looked stylish and sophisticated, perfectly representing the brand, but also a practical solution to deliver a consistently great customer experience and to transport the range of bike models easily between events and locations. We also managed the entire customer experience, with an online booking system and registration process, plus lead and tail riders and a Welcome Host.

Royal Enfield were one of five motorcycle manufacturers giving visitors the opportunity to ride adventure bikes at the Experience Adventure indoor track during Motorcycle Live 2023, at the NEC. Woodcote Events were asked to manage the experience for Royal Enfield, so customers could give the Himalayan a go. Along with a Welcome Host, we provided two perfectly experienced riders to brief and coach customers, as well as acting as safety marshals whilst on track. 

The marketing team at Royal Enfield were looking for a partner to deliver their dealer demo rides across the UK in October 2023. The crucial part of the brief was to have a friendly team, capable of looking after prospect customers and engaging with them throughout their demo ride experience, even in the inevitable wet weather! Our team were a perfect fit for the job, providing a welcome host, and highly experienced lead and tail riders. We planned the route, provided all H&S documentation and carried out rider briefings, ensuring that safety was of paramount importance throughout.

With Triumph's recent entrance into the 400cc category, their Scrambler X was never going to be far behind the Speed. And if we can manage the exclusive preview of one, we might as well do the other! This time a select few European press got to have a scramble (there's no better word for it), and a ride around the Cotswolds, providing a charming and quintessentially British backdrop to their experience. 

The UK's newest Classic Motorcycle Festival came to Coventry on 23rd September 2023. Organised by Lukas Distribution, we were asked to support their in-house event team and take care of the demonstration rides for BSA's iconic Gold Star. Demo rides ran throughout the day: every hour, on the hour. We planned out the route, provided all H&S documentation, dealt with all the registration procedures when customers arrived, and provided experienced lead and tail riders to professionally and safely take customers out in groups.  

We were asked to create an intimate UK based press ride experience for a select number of European press, to test ride the recently launched Speed 400. We chose the quintessentially British Cotswolds as the picturesque backdrop to their ride. The twisting country roads, rolling hills and post-card perfect villages were perfect for demonstrating the bike's capabilities.

As a prize for winning a Triumph dealership training programme, we brought sales staff from all corners of the world to the UK and treated them to an experience of a lifetime. Winners represented 14 countries across 4 continents. Our job was to create a week of activities and experiences, manage all logistics with getting them to the UK safely and looking after them throughout their whole experience.

A momentous occasion in the history of British motorcycle manufacturing, we managed every aspect of the launch for putting the all new BSA Gold Star back in to the spotlight.

We have established a reputation for strategically selecting destinations, venues, routes and the professional team around us to deliver unrivalled press rides that have a positive impact on sales.

Woodcote Events have been working with eSC, on a consultancy basis since January 2023. As a brand-new sporting concept, trying to break into mainstream awareness, the challenge was to formulate an event plan that would allow the Championship and brand to grow, inspire and excite. After a period of listening to the management team and information gathering, we have devised a full event proposal that can be adapted to suit various global, urban locations. 

We were tasked to project manage the design and implementation of the new Triumph Motorcycles "History in the Making" exhibition at the British Motor Museum. With over 20 unique and rare models on display, the majority of which were on loan from the Dick Shepherd Collection, the exhibit gave visitors the chance to discover over 120 years of history from the British motoring legend. 

Woodcote Events provided event staff for the Zapp Electric Vehicles exhibition stand, at Goodwood Festival of Speed 2022, on behalf of marketing agency Wearenameless. This was the first time Zapp had launched itself into the public domain, so articulating product knowledge and data capture, for lead generation, were the two key objectives. Our professional, approachable, and friendly event staff were highly engaging, resulting in a busy stand and captivated audience, providing invaluable qualitative data our experienced team could share with the client.